Instead of a download and a license to listen to a song indefinitely, Apple can instead offer us a single stream of that song and the opportunity to buy the entire album or a subscription if we like it. Apple itself has both iTunes Radio and Beats Audio, which they can use to expose customers to new music for free.
Of course, this makes sense: legal music online is moving toward a streaming model, even if Spotify hasn’t figured out how to turn paying subscribers into a profitable business model yet. News outlets (Consumerist included) have contacted Apple about the disappearance of the free singles, but the company hasn’t yet responded on the record to anyone. As of the beginning of 2015, it might be gone.īusiness Insider first spotted threads on Apple’s own forums and on Macrumors asking about the whereabouts of this week’s free single.
It exposed users to music in different genres that they didn’t have to pay for. Since the debut of the iTunes Music Store in 2004, there has been one constant for regular visitors on tight budgets: the free single of the week. 1.13.15 12:45 PM EDT By Laura Northrup no more apple itunes single of the week
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